Nestle SMA Baby Website Refresh

Nestle SMA Baby wanted to re-launch their UK baby site to make it more of a personal, emotive experience for mothers.

 

We undertook a total rebuild of the site with the proposition of making SMA Mum's Ally. The site needed to be accessible on mobile and desktop devices. We initially launched was as a light site and continued to expand with new features and content post launch.


My role involved selling in new site features and ongoing content plan and creative assets for the site, managing budget approvals, collaborating with Strategy and Creative teams in the UK and Paris and pitching in new additional items & features for the site. I additionally managed new creative proposals for Nestle SMA and was the day to day contact for the client.


Winner, Best European Consumer Engagement Initiative - Nestlé Award 2014

Agency: Ogilvy Worldwide, London