Shire Eyelove Customized 3D Art Animation

We produced a customized 3D animation Art Installation at the High Line, New York for Shire Pharmaceuticals. This installation was also adapted to take on a roadshow around the country at specific events.

I managed the entire program including all aspects of the installation production e.g. location scouting, wall build & design fabrication as well as producing a website, social amplification, PR, paid media outputs such as snapchat geofilters, geotargeted HTML5 banners, chalk art, wild postings, flyers etc and PR/influencers for this year long program.

Winner, Best Experiential Campaign - Digiday 2017 Awards

Agency: Edelman Digital New York