Mobile Computing Zone

Samsung Mobile Computing Custom Display

We built a custom display at the Samsung 837 Showroom NY, to highlight Samsung's latest products i.e. The Odyssey Gaming Laptop with dragon skin, the Galaxy Tab ProS Tablet and the Notebook 9 Laptop.

We created custom units to house the computers including a levitating surface for the Notebook 9 and a gaming station for the Odyssey Laptop.


I managed all production aspects from inception to completion which covered creating scope, budget & timeline to collaborating with Creative & UX in the initial creative concepting and user experience phase. I also worked with fabricators regarding materials and development of custom builds and the selection and purchasing of all props for the display. I managed the final display assembly & install at Samsung 837 showroom.

Agency: Edelman Digital, New York

Coco Caspersz

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