Hedley & Bennett x Samsung Chefs Collection Launch Party

RQ Agency brought together Hedley & Bennett, who produce custom kitchen and clothing items, with Samsung US Home Appliances. To launch this new partnership, Hedley & Bennett held an event for Samsung's latest top of the range Chef's Collection appliances, in their manufacturing warehouse and kitchen display retail outlet in Vernon, CA.

The launch event included food journalists, influencers and high profile entertainment and media personalities as well as three prominent US chefs to produce an amazing meal for attendees.

RQ collaborated with Hedley & Bennett to bring the event together, film and photograph the event and produce branded props and dressing and custom merchandise for guests.

The event was a memorable night which RQ captured with some amazing footage. The video showcased the essence of the event as well as the social amplification gained by influencers who attended and responses by their loyal social following.

I led the management of the photography, video production including video treatment, shot list, sourcing, videographer, photographer and editor, overseeing edits, audio selection and music clearance rights, and final cut and client cut as required as well as creative asset production, dressing & prop development for the event.

Agency: RQ Agency, Los Angeles

Coco Caspersz


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