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Brand USA Website & Global Roll Out

Brand USA wanted to re-launch their website globally with consistent design look and feel and content globally.


As Lead Producer, I worked on the global roll out of content features, a new content management system & provided ongoing guidance for each market in relation to copy/content local translations and training on using the CMS.

I additionally worked with creative, strategy and UX in relation to creative asset production and ongoing site product builds that were required as the site evolved. Additionally I worked on producing content and assets for social amplification to promote site destination launch.

Agency: JWT New York