Brand USA Website & Global Roll Out

Brand USA wanted to re-launch their website globally with consistent design look and feel and content globally.

I worked on the global roll out of a new content management system, new site content features & provided ongoing web guidance and best practices for each market in relation to copy/content, local translations and training on using the CMS.

I additionally worked with Creative, Strategy and UX in relation to creative asset production and ongoing site product builds that were required as the site evolved. Additionally, I produced content and assets for social amplification to promote site destination launch.

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Agency: J.Walter Thompson, New York

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Coco Caspersz

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