Website & Global Roll Out
Brand USA Website & Global Roll Out
Brand USA wanted to re-launch their website globally with consistent design look and feel and content globally.
I worked on the global roll out of a new content management system, new site content features & provided ongoing web guidance and best practices for each market in relation to copy/content, local translations and training on using the CMS.
I additionally worked with Creative, Strategy and UX in relation to creative asset production and ongoing site product builds that were required as the site evolved. Additionally, I produced content and assets for social amplification to promote site destination launch.
Agency: J.Walter Thompson, New York